May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking hair violets here.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
The inside secret: It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
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Color Balance Purple ShampooAverage rating: 9 reviews
Oct 1, 2018
by Madison on Color Balance Purple Shampoo
Made my hair DARKER!
I have dishwater blonde hair, and color it. Not only did the purple shampoo NOT remove the brassy gold tones in my blonde hair but also made my blonde hair DARKER. This stuff is pricey too. If you have brown hair it might work for you. But my blonde hair is DEFINITELY darker after using this and it did NOT help with the orange-brassy tones at all. Side note, I left it on 30 minutes to make sure it had time to take effect. Just left me with a darker shade of orange-ish brassy blonde. Argh!
Jun 8, 2018
by Olive on Color Balance Purple Shampoo
Worst purple shampoo ever
My natural hair color is salt n pepper gray, so I have hi lites and lo lite to blend. Both the shampoo & conditioner leaves my hair like I have used no conditoner at all. It leaves my hair dry, unmanageable and darker. It does not lighten my highlights at all. In fact it seems brassier! It makes me wonder if there is a mistake in the formula. I will never buy this product again. Cheap drugstore shampoo & conditioning would be better than this. Simple horrible.
Jun 8, 2018
by Wendy on Color Balance Purple Shampoo
Joico color balance purple
I love this shampoo! Makes my fine hair full and fabulous! No more brassiness either, plus if I leave it in longer my hair is lavender! Yaaaaayyyyyyy!
Jan 3, 2018
by Hope on Color Balance Purple Shampoo
Was recommended to by this buy a stylist and all it has done is dry my hair out and make it lifeless! Still have yellows tones in my hair and I've been using this product for a few weeks. Not impressed.
Mar 16, 2017
by Dee on Color Balance Purple Shampoo
I've had gray hairs since I was 12. But I finally decided to grasp the gray & go all out about 2 years ago. I am completely 100% gray at this point. I've tried most of the purple shampoos out there & I have to say that this one is my favorite. I love the smell of it, the way it makes my hair feel, and more importantly I love that it keeps the yellow/brassiness out of my hair. I discovered early on that if I leave it on for 10 or more minutes, I get a wonderful little lavender tint, so I do that periodically just for fun. But honestly this is the best purple shampoo out on the market. I just wish you'd make it in bigger bottles.
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