The Ugly Truth About the Beauty Industry
Secrets From Behind The Beauty Counter
The natural instinct when trying to find the perfect foundation is to smear some on the back of your hand. However the tone of the skin on our hands can vary quite considerably from our more pampered complexions. The best place to match your foundation is actually along your jawbone, it's the only place that will give a true account of which shade will seamlessly blend into your skintone.
When having a foundation match in store, don't be afraid to ask to double check the colour outside. Department stores often have a lot of up lighting which can create shadow on the face, and what looks like the perfect match in store might not be so perfect once you walk outside. Every make-up counter will have a portable mirror, specifically designed for this purpose, so don't be afraid to ask to take it outside.
Similarly bear in mind that strong light such as a camera flash can dramatically alter your make-up. Dark colours generally appear two shades darker in photographs, whilst light colours such as foundation can go up to two shades lighter.
Once left to your own devices, only ever apply foundation to the tip of the brush (usually this area features darkened bristles to guide you) and lightly feather the fluid on to the face in downward strokes. Brushing upwards will lift those tiny hairs we all have on our face, making them static and more noticeable. Applying foundation to the tip of the brush only will result in a more precise, even application and make it easier to clean.
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